Connecting loving families with responsible breeders

The Puppy Wag was founded with a simple mission: make finding a healthy, well-bred puppy safe, transparent, and joyful. We believe every family deserves a trustworthy way to find their next best friend.

Our Mission

Too many families have been burned by dishonest sellers, hidden health issues, and opaque practices. The Puppy Wag exists to change that. We provide a curated marketplace where breeders are verified, health information is upfront, and communication is secure.

For breeders, we offer a platform to showcase their puppies to serious, vetted buyers — with tools for managing inquiries, processing payments, and building their reputation through verified reviews.

How It Works

1

Browse

Search our marketplace of puppies from verified breeders. Filter by breed, location, price, and more.

2

Connect

Send an inquiry to a breeder, ask questions, and get to know them through our secure messaging system.

3

Welcome Home

Once you've found your perfect match, complete a secure payment and welcome your new family member home.

Our Values

Transparency

Every breeder on our platform undergoes a verification process. We believe buyers deserve to know exactly who they're working with.

Animal Welfare

We only work with breeders who prioritize the health and well-being of their dogs. No puppy mills. No shortcuts.

Community

We're building more than a marketplace — we're building a community of responsible breeders and loving families.

Trust & Safety

Safety is at the core of everything we do. Our multi-tier verification process ensures breeders are who they say they are. Breeders can earn Verified and Premium badges by submitting government-issued identification, kennel licenses, USDA licenses, vet references, and facility photos.

All payments are processed securely through Stripe, and both buyers and breeders are protected by our dispute resolution process. Learn more about our verification process.

Ready to find your perfect puppy?

Browse puppies from verified breeders or list your own puppies on The Puppy Wag.