Privacy Policy

Last updated: February 12, 2026

The Puppy Wag ("we," "us," or "our") operates the website thepuppywag.com (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Service.

1. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you register for an account, make a purchase, or contact us. This includes:

  • Name, email address, and phone number
  • Mailing address and billing information
  • Account credentials (email and password)
  • Profile information (photos, breeder details, kennel information)

Information from Third-Party Authentication

If you sign in using Google or another third-party provider, we receive your name, email address, and profile picture from that provider.

Automatically Collected Information

When you access the Service, we may automatically collect certain information, including:

  • IP address and browser type
  • Device information and operating system
  • Pages visited, time spent, and referring URLs
  • Cookies and similar tracking technologies

2. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Service
  • Process transactions and send related information
  • Facilitate communication between buyers and breeders
  • Send you updates, marketing communications, and support messages
  • Monitor and analyze usage and trends
  • Detect, prevent, and address fraud or technical issues
  • Comply with legal obligations

3. Sharing of Information

We may share your information in the following situations:

  • Between Buyers and Breeders: When you submit an inquiry or message, your contact information is shared with the relevant breeder (or buyer).
  • Service Providers: We share information with third-party vendors who perform services on our behalf (payment processing, email delivery, hosting, analytics).
  • Legal Requirements: We may disclose information if required by law, regulation, or legal process.
  • Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred.

4. Third-Party Services

Our Service integrates with third-party services including Stripe for payment processing, Google for authentication, and ExpertBreeder for kennel management. Each of these services has its own privacy policy, and we encourage you to review them.

5. Cookies

We use cookies and similar technologies to maintain your session, remember your preferences, and understand how you use the Service. You can control cookies through your browser settings, but disabling them may affect functionality.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as your account is active or as needed to provide the Service. We may also retain information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

8. Your Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Object to or restrict the processing of your information
  • Request portability of your data
  • Withdraw consent at any time

To exercise any of these rights, please contact us at privacy@thepuppywag.com.

9. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will take steps to delete that information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of the Service after changes are posted constitutes acceptance of the revised policy.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us at privacy@thepuppywag.com.